G9. Media


- What is media?
- The sport-media relationship
- Commercial dimensions of the sport-media relationship
- Broadcast rights
- Regulation the sport-media relationship
- A role of growing importance: the sport media manager
- Social Media in Sport
- The role of social media
- Influencers and sport marketing
- How To Create a Social Media Plan
- Learning evaluation
- Participant's evaluation
Inside the module:
TED TALKS: Can Print Media Survive the Digital Age | Leandrea Adelaine Louw
TED TALKS: How Influencers Have Transformed Modern Marketing | Rachel David
TED TALKS: How sports and the media influence our beliefs | Jason Peterson